Guidepoint

Marketing Manager

US-NY-New York
5 months ago
ID
2017-1274
# of Openings
2
Category
Marketing

Overview

Guidepoint’s growing Marketing team is responsible for building and expanding the Guidepoint brand. As the storytellers of Guidepoint, the Marketing team executes marketing plans that generate leads, nurture existing clients, and raise overall brand awareness within our 3 main audiences; clients, advisors and employees. As a Marketing Manager, you will use your entrepreneurial mindset to bring new ideas to the team, and your experience in B2B marketing will help you to proactively implement creative digital marketing strategies. Come join a dynamic organization and work with senior business partners to build strategic integrated programs and manage them through delivery.

What You'll Do

  • Develop and manage integrated programs including content strategy, thought leadership development, lead generation approach, and digital and social media strategy
  • Concept, edit and produce written, visual and video content
  • Generate & execute email marketing campaigns
  • Work closely with senior management and sales team to develop promotional material
  • Develop and refine messaging, competitive differentiation and marketplace positioning through industry research

What You Have

  • Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
  • 3-5 years experience in B2B marketing or communications strategy with experience in digital marketing
  • Prior agency experience preferred but not required
  • Knowledge of Salesforce, Google Analytics, Pardot, and WordPress a plus
  • Experience directing the work of (or prior experience as) creative agencies and design professionals
  • Strong project management skills and organizational skills
  • Experience managing end-to-end marketing from analysis and planning through execution of successful marketing programs
  • Must have pulse on new digital trends across digital, mobile and social platforms
  • Must have both solid writing & interpersonal skills; aptitude for numbers

What We Have:

  • Competitive compensation
  • Free snacks and beverages
  • Excellent medical, dental, and vision coverage for you and your dependents
  • 401(k) match, life insurance, commuter benefits, corporate gym rates, paid time-off and parental leave plans
  • Friday happy hour and “Summer Fridays”
  • Year-round corporate athletic league
  • Casual work environment

About Guidepoint:

Guidepoint, a leading expert network firm, connects clients with vetted subject matter experts—Advisors—from their global professional network. Guidepoint clients leverage the insights and perspectives shared by Advisors to stay informed and make better business decisions. Its slate of services, including phone consultations, surveys, events and proprietary data insights products, help professionals gain comprehensive understanding of a topic before making strategic or investment decisions. Guidepoint's multinational client list includes 9 of the top 10 consulting firms and some of the largest hedge funds, private equity firms and Fortune-ranked public companies. For more information, visit www.guidepoint.com.

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